Does The World Need Another Tech Focused Marketing Blog? (a New Year resolution)
Many of you have New Year resolutions. Well, here is mine.
I blogged at AMediaCirc.us for about four years during 2004-2008 (the site eventually became my agency Circ.us’ site. Now it redirects to my personal home page as I sold the agency). At that time, blogging about media, marketing and advertising at the cross roads of technology was pretty popular—fast forward to 2015 and it is REALLY popular. But I miss it. I miss having a reason to hone my thoughts and share them with the world, even if only a few hundred people are listening.
Blogging helped me solidify my ideas and it made me a better professional. Blogging got me exposure and speaking gigs that I otherwise would not have gotten. And finally, blogging helped my agency attract prospects.
I am considering starting again but the world of marketing blogs, in particular, is so crowded that I have struggled to find a unique angle so I decided to take a stab and just write about what I am interested in; maybe people will care, maybe they will not.
My career has been heavily focused on finding new technologies and leveraging them to build market value for customers. As I get older and more…”seasoned” I am realizing that many of the new marketing approaches are strategically tethered to tried and true strategies, despite their use of new technology. At the end of the day, creating value through great products and services is what really wins.
And so I will attempt to blog again, once or twice a week. I will published on on www.brandnewx.com and cross post to Medium. The truth is I have been planning this for a month already; creating the perfect site design and logo, and you know what, none of that really matters (notice there is no design and the theme is a standard WordPress theme). Oh, and I don’t plan on editing much, so don’t mind the grammar—hopefully the ideas are strong enough.
I hope you enjoy it enough to participate.