Uber Growth Marketing That Makes Mom Happy
It was Thanksgiving day and my mother was expecting her son (me) and his girlfriend (now fiance) home for Thanksgiving dinner. Our plane arrived at 2PM in NYC and we were expected to be on Long Island by five. We knew we would get there on time, but like any loving mom, mine could not wait.
We hoped in our Uber and I “shared” our trip with my mother.
My mother was thrilled. She had seen Uber before and loved it, but had not seen this feature. Her ability to watch her son drive home for Thanksgiving dinner was better advertising for Uber than any TV spot could ever be and the beauty was, no media dollars were required for this magical connection. This feature likely came from Uber’s growth team, but it could also be used as a branding mechanic; “Uber brings home the people you love”.
If I were Uber, I would potentially take this “baked in” product feature and create video out of it, highlighting how Uber brings people together in a way that shows off the brilliance of the product design itself. That is what great advertising is all about. Finding an area where there is a strong product market fit and amplifying in a meaningful human way for all to see.
Team Uber, if you read, feel free to use my idea next holiday season, gratis!